Business Model Canvas - 

 

The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows Nespresso to describe, design, challenge, invent, and pivot their business model in a more intuitive and apparent way. It is helpful for new start-up business (Nespresso machine and capsules). With 9 blocks for the business model canvas, it invokes a more complete understanding of the whole business in terms of different aspects.

 

Nespresso, a fully-owned children company of Nestlé, took the best use of this powerful business model. It changed the face of the coffee industry by turning a normal business model (selling coffee through retail) into an innovative one (selling capsules through direct channels). Here’s what their strategy looks like on the canvas